In a small town like Winnemucca, where you often run into people you know, it's a good idea for an author to have a large purse and always carry at least one book at all times. I've sold books standing in line at the post office and grocery store, to the bank teller, in parking lots, in Walmart, and half a dozen at the Ranch Hand Rodeo, where a boy I know saw me in the food line and said he had just finished my second book and LOVED IT, and the boy with him told me he couldn't wait to read it too. Great publicity, LOL.

Whether talking to a class I'm subbing in, or visiting with adults, I've found that many have misconceptions about writers. Some assume that publishing a book means the money just starts rolling in. Many are surprised to learn that an author must give a 40% discount to stores! This makes for a good class discussion on economics. They ask how much it cost me to publish my book, not realizing that it costs the author nothing in advance to go through a traditional publisher. Many ask why I didn't self-publish, so I explain that I thought seriously about it, and almost went that route when my efforts to find a publisher came to a standstill. It is becoming a more and more popular option, but there are pitfalls to that path, besides the initial cost to the author. I enjoy the opportunities to talk to people about writing and publishing.

Starting the Colt is going to the printer, and the last-minute emails are flying back and forth between myself and my publisher, Janet Muirhead Hill, of Raven Publishing, as we make corrections and suggestions and critique each other's ideas. We both want everything to be just right. I am excited and stressed--so glad it's the weekend and not a hectic work day.

At the same time, marketing has already begun! We are offering a pre-publication ordering discount, so I've been designing mailings as well as changes and additions to my website. Because this is now my second time around, I have greater confidence about what I need to be doing. There is so much more to writing a book than just writing a book!

Starting the Colt e-book released! In fact it was released a week and a half ago, but I've been so busy--working, going out of town two weekends in a row, getting ready to go out of town, catching up at home after being out of town--that I never even thought to update my blog till today. 

When my publisher emailed me that the e-book was released, I had to think up some ways to publicize it, without actually having a book in my hands! A Facebook announcement was the obvious first choice. I quickly made a few last-minute changes to my website, including the addition of a page where website visitors could read the first chapter. 

Then I got busy with my computer and printer and created a flyer I could post on bulletin boards around town and on my two trips to visit family. For a template, I used a flyer from The Orange Slipknot, swapped out the cover photos and the pertinent information, and tweaked the size and location of my text boxes. I decided to add tear-off strips, formatted from my piano lesson flyers with tear-off strips, with each strip containing the title, my website, and the information "Smashwords/Amazon."

Finally, I created bookmarks, again using the template from the bookmarks I created for my first book. I printed them on photo paper and cut them apart, five on a page. Now I had something to hand to people I talked to. 

The paperback won't be out for a couple more months--should I contact the newspaper now or then? I decided I'd rather give the biggest publicity boost to the paperback, so I'll hold off on that. But I did write up a possible press release. 

As a substitute teacher, I've had fun sharing my publishing journey with the classes I've been in recently. I love to answer their questions, but my favorite comment was: "You don't look like an author." I laughed and agreed, and told them that actually, authors are just regular people, that happen to also write books.

As usual, I'm ashamed of how seldom I blog. As an introvert, I'm just not all that interested in keeping others updated on my sporadic writing life. But the last couple of months I've been preparing my talk and handout for the annual Nevada Reading Week Conference in Reno this Saturday. This year I'm not doing my usual presentation: "Nevada's Ranching History." I do love that topic and sharing my slideshow, but this year I am presenting something else I love talking about: "Writing for Children." We will look at how to get started, how to get published, and how to market your book after you get it published.

The release of Starting the Colt is only a few months away! Then it will be time for me to shift gears and get busy publicizing and marketing again. Things I learned and contacts I made the first time will make it easier the second time around. I've seen the sketch for the cover art and am anxious to see how that turns out.

Looking forward to getting this cast off my left arm--yes, I am one of the many unfortunates who fell on the ice last month, but I was klutzy enough to land on and fracture my wrist. I'm anxious to get back to my piano! My next project--the curriculum unit for Starting The Colt.

Actually quite a bit has been going on in the "Writer's Corner" of my life--yes, it only is one corner, not the main thing, which is why it takes me so long to get things accomplished. Two big things:

1) As a follow-up on my November blogpost, over the next few months, I contacted an administrator, several teachers, and various resource people in the school district to learn more about the Common Core Standards and how I might incorporate them into my existing Curriculum Unit for The Orange Slipknot. I ended up cutting some of my original material, rewording much of what remained, adding a few new things, and then inserting numbers to indicate which standard was met by each activity. My goal was to finish this by the end of summer, which I did. The second edition will be a great improvement! (It is not yet available.)

2) My second book, Starting the Colt, is in the works and is slated for release this coming spring! I recently finished editing and proof-reading the "page layout" version, in which the pages on my screen actually look like book pages--kind of exciting to get that visual of the finished product. I was amazed, in my editing, at how many things jumped out at me that needed fixed, clarified, or just improved. There was much less editing needed than in The Orange Slipknot, hopefully because I learned so much about writing from that experience that I did a better job in my initial writing of this one. But my publisher will now do further editing before creating the galleys, so I guess that remains to be seen.

Now that those two biggies are behind me, I have two more biggies to tackle. One involves marketing: Every year I contact all the Nevada fourth grade teachers for whom I can find email addresses (a very time-consuming project) to make them aware of The Orange Slipknot-plus-Curriculum Unit as a great social studies tool. The other involves writing: Now that I'm up to speed on the Common Core Curriculum, I need to craft a CU for Starting the Colt. This should take me much less time and work than the first one did.

One of the purposes of this blog has been to demonstrate what is involved in being a writer. First you write and self-edit the manuscript. Then you must market and sell the manuscript; however, I managed to skip this step with my second book, because my original publisher, Raven Publishing, was interested in my sequel. There is much involved in the publishing process--editing, proof-reading, galleys (preliminary unfinished copies), artwork and cover design, deadlines. Then you market and sell the book, which includes flyers, phone calls, emails, presentations, etc. And yes, blogging. Since I procrastinated so badly on my blogging, I am making up for it by posting twice in one day!

Oh yes, and don't forget websites--finding a host and learning your way around their technology, creating and updating your website, then repairing the things you screw up...which I was just reminded of as I tried to post this. In posting my earlier entry today and updating the link on my "janyoungauthor.com" home page, I found I had accidentally wiped out my entire home page. Instead I had somehow uploaded the wrong home page: the one from "jackyoungclinics.com"! I will admit to a few moments of panic as I tried unsuccessfully to get the right page to come up, until I finally figured out what had happened, and got everything back to normal. Sometimes I love playing with websites, but when things don't go right, well...let's just say the problem is not always fixed this easily!

The boxes of books finally arrived! Just in the nick of time for me to get the prepaid autographed copies out in the mail. One last glitch almost cost an extra day--UPS had recorded my address wrong, and the poor UPS lady spent 45 minutes going up and down my road, looking for that non-existent number, and going door-to-door trying to locate me. I thanked her profusely and offered her a tip for her efforts but she refused it.

I forced myself to wait to open the boxes until my husband got home so we could share the big moment. He took pictures of me and my boxes and books spread all over the couch, which I immediately emailed to family and close friends. Holding my book in my hands was an absolutely wonderful feeling.

What a whirlwind of activity the last few weeks have been! I think I went to the post office about 8 days in a row with book orders. Getting them out just in time for Christmas resulted in many local sales, including several stores that carried them. Hearing great comments on the book prompted me to add a "Readers Say…" page to my website. To my surprise, I found that many adults loved the book too, so I guess it's not just for kids. I sent my first press release to our local newspaper and a week later my article appeared.

By Christmas day my company was gone and I was free to work on book projects--next was more press releases. Thanks to the internet, I was able to easily find email links to newspapers in many cities. I began with Nevada, then neighboring states in the Great Basin area. I tweaked the headline and a few sentences to hopefully make it eye-catching and relevant to other locations. I also researched and worked on some other promotional ideas.

I got several good days of work in on the sequel to The Orange Slipknot. (One reader already asked when the next book would be out!) Mostly I needed to reread and rework material I had written previously, but as often happens when writing, I had a couple of serendipity moments where new ideas popped into my head. I think I may be about halfway done with it now. I would like to think that perhaps that means I could be done by the time school is out, but who knows. I am so thankful for my two-week Christmas break. It has truly been a working vacation though.