Well, it has actually happened--my second book, Starting the Colt, is out! It even arrived earlier than expected from the printer. Now it's time to take off my writer's hat and put on my marketer's hat--not my favorite hat. I'd much rather be spending more time with my cowboy hat, but that's not going to happen for awhile, what with winter cold and snow. So it's a good time of year to be selling books in my spare time.

I am an introvert--I don't enjoy publicity or the process of publicizing my books, but I am trying to balance the side of me that would prefer to remain invisible. Every time I take a load of books to the post office, the rewards of marketing outweigh the challenges. Starting the Colt is now at the library and available in over half a dozen stores across northern Nevada. I just barely got it in at the Western Folklife Center in Elko before the week of the National Cowboy Poetry Gathering.

My hard-working publisher, Janet Muirhead Hill, at Raven Publishing, has Starting the Colt up on Amazon.com, both as a paperback and as a Kindle book. She has been so great to work with--promptly answering my many questions, always making good suggestions and guiding our projects in the right direction.

As I have been subbing, I have shared with students the progress of my book in its journey toward publication and had a few opportunities to give mini-author talks or short readings. I love talking to students about reading and writing.

Other projects include tweaking my website (www.janyoungauthor.com) and placing the curriculum unit that I wrote last summer on TeachersPayTeachers.com. I have spent the past month and a half familiarizing myself with TpT--the products, the descriptions, and the process of formatting and uploading a digital product. Here, teachers can easily access the CU for an affordable price, and even download a free introductory mini-unit. Visit my TpT store to find "STARTING THE COLT Curriculum Unit Common Core Aligned" and "STARTING THE COLT Mini-Curriculum Unit Common Core Aligned."

Starting the Colt is going to the printer, and the last-minute emails are flying back and forth between myself and my publisher, Janet Muirhead Hill, of Raven Publishing, as we make corrections and suggestions and critique each other's ideas. We both want everything to be just right. I am excited and stressed--so glad it's the weekend and not a hectic work day.

At the same time, marketing has already begun! We are offering a pre-publication ordering discount, so I've been designing mailings as well as changes and additions to my website. Because this is now my second time around, I have greater confidence about what I need to be doing. There is so much more to writing a book than just writing a book!

The good news: I finished the curriculum unit for Starting the Colt! A combination of hard work and fun, it could also be a slave driver, taking over my summer and pushing aside other things I wanted to do. But I had set a goal of finishing by the start of school, when I begin work of another sort, and there is satisfaction in reaching my goal. I also feel a burden has been lifted from my shoulders, freeing up my time for other things, or even, nothing! I try to keep projects from becoming my master, stealing my ability to relax and do what I want.

The bad news: Starting the Colt won't be out in paperback until early 2014. We tried to make 2013 work, but life just wouldn't cooperate. There was a chance it could happen late in the year, but I learned from my first book, The Orange Slipknot, that a late-in-the-year release has marketing disadvantages. Many lists, awards, reviewers, etc. will only accept books published in the current year, so a late release makes it difficult to take advantage of many of those possibilities. With subbing and teaching piano, I only have so much spare time to spend marketing, and I don't want to shoot myself in the foot. I believe it will pay off in the long run to be patient and make a wise marketing decision. If you just can't wait that long, the ebook is available on Smashwords and Kindle!

Spring break was a nice chunk of time free of subbing to work seriously on my marketing plan for Starting the Colt. I consolidated notes and bookmarked websites into one page, sorted as to potential for reviews, sales, internet listings, awards, etc. Website changes involved hours of frustration due to lack of practice--my changes wouldn't come up right after I upload them. My typing is also slower and at times one-handed thanks to my wrist brace, which isn't much handier than the cast, but must be endured through summer.

As usual, I'm ashamed of how seldom I blog. As an introvert, I'm just not all that interested in keeping others updated on my sporadic writing life. But the last couple of months I've been preparing my talk and handout for the annual Nevada Reading Week Conference in Reno this Saturday. This year I'm not doing my usual presentation: "Nevada's Ranching History." I do love that topic and sharing my slideshow, but this year I am presenting something else I love talking about: "Writing for Children." We will look at how to get started, how to get published, and how to market your book after you get it published.

The release of Starting the Colt is only a few months away! Then it will be time for me to shift gears and get busy publicizing and marketing again. Things I learned and contacts I made the first time will make it easier the second time around. I've seen the sketch for the cover art and am anxious to see how that turns out.

Looking forward to getting this cast off my left arm--yes, I am one of the many unfortunates who fell on the ice last month, but I was klutzy enough to land on and fracture my wrist. I'm anxious to get back to my piano! My next project--the curriculum unit for Starting The Colt.

Actually quite a bit has been going on in the "Writer's Corner" of my life--yes, it only is one corner, not the main thing, which is why it takes me so long to get things accomplished. Two big things:

1) As a follow-up on my November blogpost, over the next few months, I contacted an administrator, several teachers, and various resource people in the school district to learn more about the Common Core Standards and how I might incorporate them into my existing Curriculum Unit for The Orange Slipknot. I ended up cutting some of my original material, rewording much of what remained, adding a few new things, and then inserting numbers to indicate which standard was met by each activity. My goal was to finish this by the end of summer, which I did. The second edition will be a great improvement! (It is not yet available.)

2) My second book, Starting the Colt, is in the works and is slated for release this coming spring! I recently finished editing and proof-reading the "page layout" version, in which the pages on my screen actually look like book pages--kind of exciting to get that visual of the finished product. I was amazed, in my editing, at how many things jumped out at me that needed fixed, clarified, or just improved. There was much less editing needed than in The Orange Slipknot, hopefully because I learned so much about writing from that experience that I did a better job in my initial writing of this one. But my publisher will now do further editing before creating the galleys, so I guess that remains to be seen.

Now that those two biggies are behind me, I have two more biggies to tackle. One involves marketing: Every year I contact all the Nevada fourth grade teachers for whom I can find email addresses (a very time-consuming project) to make them aware of The Orange Slipknot-plus-Curriculum Unit as a great social studies tool. The other involves writing: Now that I'm up to speed on the Common Core Curriculum, I need to craft a CU for Starting the Colt. This should take me much less time and work than the first one did.

One of the purposes of this blog has been to demonstrate what is involved in being a writer. First you write and self-edit the manuscript. Then you must market and sell the manuscript; however, I managed to skip this step with my second book, because my original publisher, Raven Publishing, was interested in my sequel. There is much involved in the publishing process--editing, proof-reading, galleys (preliminary unfinished copies), artwork and cover design, deadlines. Then you market and sell the book, which includes flyers, phone calls, emails, presentations, etc. And yes, blogging. Since I procrastinated so badly on my blogging, I am making up for it by posting twice in one day!

Oh yes, and don't forget websites--finding a host and learning your way around their technology, creating and updating your website, then repairing the things you screw up...which I was just reminded of as I tried to post this. In posting my earlier entry today and updating the link on my "janyoungauthor.com" home page, I found I had accidentally wiped out my entire home page. Instead I had somehow uploaded the wrong home page: the one from "jackyoungclinics.com"! I will admit to a few moments of panic as I tried unsuccessfully to get the right page to come up, until I finally figured out what had happened, and got everything back to normal. Sometimes I love playing with websites, but when things don't go right, well...let's just say the problem is not always fixed this easily!

Something I've been struggling with in my mind for several months is learning how I might make my Curriculum Unit more teacher-friendly by aligning it with the new Common Core Standards. Listening to teachers and reading the school board reports, I hear that now everything in the classroom must be aligned to these standards.

The problem is, I don't even know what the Common Core Standards are or how I might do this. Subbing in various schools, I have picked up on the fact that teachers themselves are struggling to figure out the standards and what to do with them. So how is someone like me going to figure them out? And how important is it that I do this? The more I look into it, the more questions I have and I'm not sure who can even answer them.

I started by asking a few teachers, who seemed to think I was on the right track. Then I turned to the internet to find information. I don't know if I need to find someone to help me, or if I can figure out what I need to know by just digging around on my own. But there's only one way to find out--start digging. I'm already getting brain-strain.

I want The Orange Slipknot and my Curriculum Unit to be useful teaching tools in the classroom. Teachers will be more likely to buy them if the necessary work has already been done for them. As an author who is also working in the school system, I hope to use my knowledge and experience to help me market my book to teachers. Being an author is more than just writing a good story--there is lots of work to do after the book gets published.

I have not updated my blog for some time, as I have been in a "writer's slump" for a few months. I made some nice sales over the summer, but since then, I've done very little marketing. It seems that I have exhausted most of my marketing ideas, some of which involve many hours of work for very little return. Schools and stores have both been hit hard by the economy and are not buying much. I've covered the library market in the western states. My ideas for a third book have not been exactly compelling, and again, knowing the budget woes of my primary markets--schools, bookstores and libraries--I wonder if I should even pursue that project. I've been struggling with guilt feelings.

However, in the past week or two, a half-dozen things "happened" that have recharged my writer's batteries. What a coincidence, huh? Actually, as a Christian I don't believe in coincidence; the Bible says that everything in my life is in God's hands, and it's true I had been talking to Him about my attitude.

A few months ago I read something about book trailers being a great way to publicize and market your book. I looked at one or two and thought, "Whoa! How on earth would you even make something like that? Forget that idea!" And I did.

Then a couple of weeks ago, I received an e-newsletter that talked up the importance of book trailers and included a how-to. Now I was more curious. I googled a few more how-to's, looked at more trailers to get ideas, and decided that maybe I could do this after all.

I love using my many photos in connection with my book, and I found some free music. It didn't take too long, and it was fun! As I wrote in an earlier post, it was much like working a jigsaw puzzle--you locate some interesting pieces, you move them around and try different things until it starts to look right. You find other pieces that seem to go with them. When those last pieces come together, it's such a satisfying feeling!

Here's what I came up with:
THE ORANGE SLIPKNOT BOOK TRAILER

I haven't written for quite a while, but I am happy to report that the sequel to The Orange Slipknot--titled Starting the Colt--is finally in the publication process!

I did four school presentations this spring--I added some photos to my website. I have not started working on another book--my limited "book time" has been mostly spent on preparing presentation slideshows and talks, and marketing The Orange Slipknot.

Marketing is not my favorite activity but I force myself to make phone calls and send emails and faxes. It's never as bad as I think it's going to be, but I procrastinate and build it up in my mind so that I dread it. I am not a good salesman! But in today's publishing world, an author does really need to get involved in marketing.

I have received some great feedback from teachers on the curriculum unit that accompanies The Orange Slipknot. Such as, "These are JUST the kinds of questions we are looking for!"

Yes, I spent the first few weeks of my summer vacation working on the sequel to The Orange Slipknot. I got a lot done, reworking some parts, improving the last half of my synopsis which I work from, and struggling to clarify a few uncertainties in the timeline of my plot. I wish I could say it's done but I haven't touched it since.

A writer, like anyone else, must prioritize in order to make the most efficient use of time. I must accept the fact that, working in a school, I have much less time for writing projects than I did over 12 years ago when I wrote the book as a mostly stay-at-home mom. It has been very hard for me to learn to write in small chunks of time, governed by the clock. And when I must choose between marketing my book and working on the sequel, I usually choose marketing. After all, if people haven't read the book, what use is a sequel?

Many of my summer days involved several hours of Internet research for lists of phone numbers: book stores, gift stores, feed stores, and western stores, in Nevada and surrounding areas. Then several more hours were spent on phone calls. (Good thing we have unlimited long distance!) Fortunately, I also made many trips to the post office with piles of packages.

I finally got some photos of the Hadley Ranch at Carlin (Maggie Creek), which for the most part is the location I pictured in my mind for much of the story. We enjoy going to Elko on Labor Day weekend for the big stock horse show and this time I remembered my camera. Going over, the sun was in the wrong place, so we decided to try to get pictures coming home. In the afternoon there was a huge dust storm, but I got some pictures that weren't too bad. I added them to the Powerpoint slideshow I have prepared for possible use in author talks.

I haven’t blogged for awhile. Actually, I took a break from book stuff for a month or so, other than a few phone calls and emails. To tell you the truth, the book was starting to feel like my slave-driver; I felt guilty any time I was not spending my spare time on selling or thinking about the sequel to The Orange Slipknot (my summer project). I had been hitting the marketing aspect pretty hard, so I decided to just relax, do other things in my spare time, and hopefully let all those contacts bear fruit.

I enjoy reading about how the brain works; I recently read something interesting about how to increase your creativity. Work on your project for awhile, then leave it for an hour, or a few days, go do something else. Relax, do something different and enjoyable, don’t think about your project. Meanwhile, your brain will be working on solutions, and next thing you know, ideas will come to you.

My school job will turn to summer vacation in another week, and I plan to spend a good part of my summer working on the sequel. I haven’t worked on it for a few months, devoting my spare time instead to marketing. So I am now rereading what I had written; I will then leave it alone for a few days before starting to work on it. I will trust my brain to be working on it in the background, kind of like my computer is working in the background as I type, updating my anti-virus system. Hopefully when I am ready to bring up that “program” (the sequel), my brain will provide me with the updates it’s been working on. It’s worth a try, and I like this idea better than forcing myself to work on a project so hard that it seems like a chore.

Meanwhile, I have been spending more time seeing grandkids, reading, surfing the Web, playing the piano, visiting with friends on the phone, riding horses, yard work, watching TV (mostly news and horsey stuff), and chatting with my horsey Internet friends. I took a vacation from working on my book so that when my REAL vacation starts, I’ll be ready to get back to work. That’s kind of a paradox, isn’t it?

The last few weeks have been a whirlwind of activity...scores of emails arranging last minute changes and details...many decisions to be made about ordering, printing, shipping, autographing, and delivering books. Every time I thought about updating my blog, I told myself, "...but not until I do this, this and that!" All these must be fit into a life already busy with my daily job, piano students, shopping, projects and responsibilities at home, grandchildren, and weekend activities such as house painting, horse activities, and a three-day trip to California to visit family. But in a few days my first box of books will arrive! I can hardly believe it.

If my box arrives on time, I will be selling books at a local pre-Christmas craft sale next weekend, along with the framed photos and cards I make with Bible verses on local photos I have taken. This week my spare time will be taken up with putting together my photos. The following week I will probably start visiting local stores and calling or emailing other stores and libraries. This weekend I have been printing up bookmarks and flyers I have designed. How could I ever have managed without email, Microsoft Word, and Adobe Photoshop? The computer is surely a marvelous tool, along with home printers, digital cameras, scanners and copy machines. How different things would have been if I had published my book ten or twelve years ago, before I entered the digital world.

One thing I have been trying to show in this blog is that writing books involves much more than just writing a good story. I am very glad that over the years, I have spent many hours reading up on book marketing. I had some idea of what to expect, but actually doing it is a real challenge.

The illustrations are completed and the final editing and proof-reading are in progress. The next step is printing. The Orange Slipknot will be out by Christmas!

As the publication date looms closer, both the publisher and I have started marketing the book. This involves contacting potential buyers as well as making updates to both our websites to facilitate ordering.

Many authors or would-be authors do not realize that writing books requires the author to do a certain amount of publicity and marketing. Even if a large publishing house with a marketing department is handling your book, you need to be as involved as possible, if you want to sell a lot of books.

Writing is only half of being an author. Once you have finished your manuscript, you need to be knowledgeable about how to market your book to publishers. The course I took from the Institute for Children's Literature taught both writing and marketing. Many aspiring authors I have talked to have no idea what to do once they finish their manuscript. There are many books and websites that explain how to find publishers and how to contact them. If you fail to do your homework, randomly select publishers, and do not package your submission in the required manner, you stand very little chance of your manuscript even being looked at, much less published.

Once you have sold your book, you need to help market your book to the public. I have been collecting information on this subject for years and have a file folder of clippings from writers' newsletters and articles. At one point I considered self-publishing through POD (print-on-demand); the author pays anywhere from several hundred to several thousand dollars, and publishes without the benefit of the discriminating eye of an editor. There are many such publishers available, and as I researched them, I found that by using them, I would be 100% responsible for publicity and marketing. To prepare myself for that possibility, I began looking for even more information about how to do that. I learned that even a traditionally-published book will benefit from author involvement in the marketing process.

Many writers hope to become famous; I don't. Being a rather quiet, private type of person, I admit I dread the idea of publicizing myself. But I have also learned over the years that I can do many things I didn't think I could do, or even things I don't want to do. Making a website for my book was the first step, which I already knew how to do and which didn't involve face-to-face publicity. Then I designed and printed out bookmarks to give people I talk to. I found a graphic for the top, used some of the text I already had on my webpage, and printed it on orange paper. I designed some flyers which I posted around town on bulletin boards. These projects were time-consuming, but not scary.

I also did a few book talks at the school where I work. I have collected ideas for book talks to schools and to writers' groups ever since I started writing this book, so it wasn't hard to come up with a book talk format. Getting positive feedback from the kids and teachers was encouraging. It was fun to dress up in cowboy hat, chaps, boots, spurs, and wildrag, display some cowboy tack, and talk about cowboys, as well as read from my book and present some writing exercises. This wasn't scary either, but did make me a little nervous. I used to be extremely shy but over the years, through many opportunities, have developed the ability to speak in front of groups. I hope to be able to do some book talks, but since I work five days a week, I'm not sure if or how that might work out.

Book signings and media interviews are the kinds of things I dread. Instead, I prefer collecting business cards from vendors at horse activities who are interested in carrying my book, or searching the web for contact information for schools and homeschoolers. I will gladly drop by stores and gift shops, locally or wherever I happen to travel, or call librarians, to see if they might like to carry my book. I am glad that my publisher already has an established clientele that is interested in her books. I am glad she knows about marketing and distribution. I'm glad I did not choose to self-publish, taking on the financial risk and the huge burden of selling my book.