Again at the middle school, while subbing today, I had another "aha" moment. It gave me an idea for one more element that will tie in with Ben's conflict. I love how ideas for writing come from so many different places in my life. Part of being a writer is being observant--of human nature, of what's going on with a horse, of what detail my piano student might be missing, of interesting words or conversations, of just everything. Another aspect of writing is being able to see how  these pieces-parts might be related and could work together to create a story with various sub-plots and conflicts. Perhaps I developed this ability through my love of jigsaw puzzles. Or perhaps that is why I have always enjoyed puzzles--because my mind likes to find connections. So it's always fun to see how a seemingly unrelated piece of life, like a sixth grade reading assignment, can play into my book idea!

During the past three months, I have been brainstorming ideas for my book. It was coming together, but two missing pieces stood in the way of progress--a title, and a name for the new character. Both of those pieces fell into place last week, so now I feel I can move ahead. As soon as I had the title, I had a better focus: a better beginning, a better ending, and new details that would tie things together nicely. I know some people create a title last, and can even begin writing before they know what's going to happen, but that doesn't work for me.

When I wrote the first book, I started writing at the beginning and wrote it straight through, stopping every time I got stuck. On the second book, I was pleased to discover that if I got stuck, I could just jump ahead in my outline and continue expanding it until that part shaped up, and later I could back to where I got stuck. I liked that strategy so well that I'm thinking I may not even start at the beginning this time. I have sketched out the story and am adding details to my outline as I think them up, anywhere I please. I will continue doing this until it rounds itself into a complete book. This strategy feels kind of "freeing" and less intimidating. I'm kind of excited to see how that works out!

Well, it has actually happened--my second book, Starting the Colt, is out! It even arrived earlier than expected from the printer. Now it's time to take off my writer's hat and put on my marketer's hat--not my favorite hat. I'd much rather be spending more time with my cowboy hat, but that's not going to happen for awhile, what with winter cold and snow. So it's a good time of year to be selling books in my spare time.

I am an introvert--I don't enjoy publicity or the process of publicizing my books, but I am trying to balance the side of me that would prefer to remain invisible. Every time I take a load of books to the post office, the rewards of marketing outweigh the challenges. Starting the Colt is now at the library and available in over half a dozen stores across northern Nevada. I just barely got it in at the Western Folklife Center in Elko before the week of the National Cowboy Poetry Gathering.

My hard-working publisher, Janet Muirhead Hill, at Raven Publishing, has Starting the Colt up on Amazon.com, both as a paperback and as a Kindle book. She has been so great to work with--promptly answering my many questions, always making good suggestions and guiding our projects in the right direction.

As I have been subbing, I have shared with students the progress of my book in its journey toward publication and had a few opportunities to give mini-author talks or short readings. I love talking to students about reading and writing.

Other projects include tweaking my website (www.janyoungauthor.com) and placing the curriculum unit that I wrote last summer on TeachersPayTeachers.com. I have spent the past month and a half familiarizing myself with TpT--the products, the descriptions, and the process of formatting and uploading a digital product. Here, teachers can easily access the CU for an affordable price, and even download a free introductory mini-unit. Visit my TpT store to find "STARTING THE COLT Curriculum Unit Common Core Aligned" and "STARTING THE COLT Mini-Curriculum Unit Common Core Aligned."

As anyone can see who reads this blog, I hate writing about myself. I put it off as long as I can, and ignore the whisperings of my guilty conscience. I know I am not the only writer who struggles with publicizing her work--many writers are, by nature, introverts, and we would much rather bury ourselves in writing or writing-related projects, guarding our privacy. At the same time, I enjoy doing presentations and talking about my books, so there is a tension there.

Rereading my last blog post, about a student writing activity last school year that didn't go as well as I had hoped, reminded me that later that year, I had just the opposite experience. One day I was subbing and a girl asked me how to write a book. An idea popped into my head, and, seeing we had some extra time, I decided to use her question as a class activity.

I wrote a basic story idea on the board, then we played with it. The class helped me add detail after detail until we had the whole board covered with possibilities. Not only was it fun and instructive--at recess two teachers came in, saw it and asked me about it, so I explained what we had done. One asked if I could come to her class and do the same activity! So a few days later I popped into her room (which just happened to be my granddaughter's class) for an hour and we did the same thing. Then she used it as a class assignment after I left, to write the story we had outlined.

I found it amazing that the unplanned idea turned out so good that I know I will use it again and again, yet the one I had slaved over did not turn out as well as I had envisioned. This often happens in writing. Books, or characters in books, sometimes take on a life of their own, beyond what you had originally planned.

I haven't written for quite a while, but I am happy to report that the sequel to The Orange Slipknot--titled Starting the Colt--is finally in the publication process!

I did four school presentations this spring--I added some photos to my website. I have not started working on another book--my limited "book time" has been mostly spent on preparing presentation slideshows and talks, and marketing The Orange Slipknot.

Marketing is not my favorite activity but I force myself to make phone calls and send emails and faxes. It's never as bad as I think it's going to be, but I procrastinate and build it up in my mind so that I dread it. I am not a good salesman! But in today's publishing world, an author does really need to get involved in marketing.

I have received some great feedback from teachers on the curriculum unit that accompanies The Orange Slipknot. Such as, "These are JUST the kinds of questions we are looking for!"

It's sure exciting to hear kids making frequent comments to me at school about how far they are along in the book, how much they like it, and wondering when the next one will be out. I did a book talk at school, complete with a newspaper reporter who did a nice job with several photos in the paper. Then I did a talk at the middle school for three classes--about 100 kids. Next Saturday I do two talks in Elko, at a bookstore and the library.

Another printing wrinkle...literally. Some books of the second printing turned out to have wrinkles (indentations) on the covers and some had a few blank pages; about a third of the books had to be returned. So many things can go wrong.

I spend hours every week on the internet, finding lists of email or fax contacts for schools and libraries, state by state. Reviews are starting to come in. It's always scary to start reading someone's review of my book, just as it was scary to open that newspaper and see what the article looked like. I don't enjoy being in the spotlight; I felt horribly self-conscious about the article. But so far I have been fortunate in that all my publicity has been positive and tastefully done.

The illustrations are completed and the final editing and proof-reading are in progress. The next step is printing. The Orange Slipknot will be out by Christmas!

As the publication date looms closer, both the publisher and I have started marketing the book. This involves contacting potential buyers as well as making updates to both our websites to facilitate ordering.

Many authors or would-be authors do not realize that writing books requires the author to do a certain amount of publicity and marketing. Even if a large publishing house with a marketing department is handling your book, you need to be as involved as possible, if you want to sell a lot of books.

Writing is only half of being an author. Once you have finished your manuscript, you need to be knowledgeable about how to market your book to publishers. The course I took from the Institute for Children's Literature taught both writing and marketing. Many aspiring authors I have talked to have no idea what to do once they finish their manuscript. There are many books and websites that explain how to find publishers and how to contact them. If you fail to do your homework, randomly select publishers, and do not package your submission in the required manner, you stand very little chance of your manuscript even being looked at, much less published.

Once you have sold your book, you need to help market your book to the public. I have been collecting information on this subject for years and have a file folder of clippings from writers' newsletters and articles. At one point I considered self-publishing through POD (print-on-demand); the author pays anywhere from several hundred to several thousand dollars, and publishes without the benefit of the discriminating eye of an editor. There are many such publishers available, and as I researched them, I found that by using them, I would be 100% responsible for publicity and marketing. To prepare myself for that possibility, I began looking for even more information about how to do that. I learned that even a traditionally-published book will benefit from author involvement in the marketing process.

Many writers hope to become famous; I don't. Being a rather quiet, private type of person, I admit I dread the idea of publicizing myself. But I have also learned over the years that I can do many things I didn't think I could do, or even things I don't want to do. Making a website for my book was the first step, which I already knew how to do and which didn't involve face-to-face publicity. Then I designed and printed out bookmarks to give people I talk to. I found a graphic for the top, used some of the text I already had on my webpage, and printed it on orange paper. I designed some flyers which I posted around town on bulletin boards. These projects were time-consuming, but not scary.

I also did a few book talks at the school where I work. I have collected ideas for book talks to schools and to writers' groups ever since I started writing this book, so it wasn't hard to come up with a book talk format. Getting positive feedback from the kids and teachers was encouraging. It was fun to dress up in cowboy hat, chaps, boots, spurs, and wildrag, display some cowboy tack, and talk about cowboys, as well as read from my book and present some writing exercises. This wasn't scary either, but did make me a little nervous. I used to be extremely shy but over the years, through many opportunities, have developed the ability to speak in front of groups. I hope to be able to do some book talks, but since I work five days a week, I'm not sure if or how that might work out.

Book signings and media interviews are the kinds of things I dread. Instead, I prefer collecting business cards from vendors at horse activities who are interested in carrying my book, or searching the web for contact information for schools and homeschoolers. I will gladly drop by stores and gift shops, locally or wherever I happen to travel, or call librarians, to see if they might like to carry my book. I am glad that my publisher already has an established clientele that is interested in her books. I am glad she knows about marketing and distribution. I'm glad I did not choose to self-publish, taking on the financial risk and the huge burden of selling my book.