Well, it has actually happened--my second book, Starting the Colt, is out! It even arrived earlier than expected from the printer. Now it's time to take off my writer's hat and put on my marketer's hat--not my favorite hat. I'd much rather be spending more time with my cowboy hat, but that's not going to happen for awhile, what with winter cold and snow. So it's a good time of year to be selling books in my spare time.

I am an introvert--I don't enjoy publicity or the process of publicizing my books, but I am trying to balance the side of me that would prefer to remain invisible. Every time I take a load of books to the post office, the rewards of marketing outweigh the challenges. Starting the Colt is now at the library and available in over half a dozen stores across northern Nevada. I just barely got it in at the Western Folklife Center in Elko before the week of the National Cowboy Poetry Gathering.

My hard-working publisher, Janet Muirhead Hill, at Raven Publishing, has Starting the Colt up on Amazon.com, both as a paperback and as a Kindle book. She has been so great to work with--promptly answering my many questions, always making good suggestions and guiding our projects in the right direction.

As I have been subbing, I have shared with students the progress of my book in its journey toward publication and had a few opportunities to give mini-author talks or short readings. I love talking to students about reading and writing.

Other projects include tweaking my website (www.janyoungauthor.com) and placing the curriculum unit that I wrote last summer on TeachersPayTeachers.com. I have spent the past month and a half familiarizing myself with TpT--the products, the descriptions, and the process of formatting and uploading a digital product. Here, teachers can easily access the CU for an affordable price, and even download a free introductory mini-unit. Visit my TpT store to find "STARTING THE COLT Curriculum Unit Common Core Aligned" and "STARTING THE COLT Mini-Curriculum Unit Common Core Aligned."

Starting the Colt is going to the printer, and the last-minute emails are flying back and forth between myself and my publisher, Janet Muirhead Hill, of Raven Publishing, as we make corrections and suggestions and critique each other's ideas. We both want everything to be just right. I am excited and stressed--so glad it's the weekend and not a hectic work day.

At the same time, marketing has already begun! We are offering a pre-publication ordering discount, so I've been designing mailings as well as changes and additions to my website. Because this is now my second time around, I have greater confidence about what I need to be doing. There is so much more to writing a book than just writing a book!

Starting the Colt e-book released! In fact it was released a week and a half ago, but I've been so busy--working, going out of town two weekends in a row, getting ready to go out of town, catching up at home after being out of town--that I never even thought to update my blog till today. 

When my publisher emailed me that the e-book was released, I had to think up some ways to publicize it, without actually having a book in my hands! A Facebook announcement was the obvious first choice. I quickly made a few last-minute changes to my website, including the addition of a page where website visitors could read the first chapter. 

Then I got busy with my computer and printer and created a flyer I could post on bulletin boards around town and on my two trips to visit family. For a template, I used a flyer from The Orange Slipknot, swapped out the cover photos and the pertinent information, and tweaked the size and location of my text boxes. I decided to add tear-off strips, formatted from my piano lesson flyers with tear-off strips, with each strip containing the title, my website, and the information "Smashwords/Amazon."

Finally, I created bookmarks, again using the template from the bookmarks I created for my first book. I printed them on photo paper and cut them apart, five on a page. Now I had something to hand to people I talked to. 

The paperback won't be out for a couple more months--should I contact the newspaper now or then? I decided I'd rather give the biggest publicity boost to the paperback, so I'll hold off on that. But I did write up a possible press release. 

As a substitute teacher, I've had fun sharing my publishing journey with the classes I've been in recently. I love to answer their questions, but my favorite comment was: "You don't look like an author." I laughed and agreed, and told them that actually, authors are just regular people, that happen to also write books.

Spring break was a nice chunk of time free of subbing to work seriously on my marketing plan for Starting the Colt. I consolidated notes and bookmarked websites into one page, sorted as to potential for reviews, sales, internet listings, awards, etc. Website changes involved hours of frustration due to lack of practice--my changes wouldn't come up right after I upload them. My typing is also slower and at times one-handed thanks to my wrist brace, which isn't much handier than the cast, but must be endured through summer.

Actually quite a bit has been going on in the "Writer's Corner" of my life--yes, it only is one corner, not the main thing, which is why it takes me so long to get things accomplished. Two big things:

1) As a follow-up on my November blogpost, over the next few months, I contacted an administrator, several teachers, and various resource people in the school district to learn more about the Common Core Standards and how I might incorporate them into my existing Curriculum Unit for The Orange Slipknot. I ended up cutting some of my original material, rewording much of what remained, adding a few new things, and then inserting numbers to indicate which standard was met by each activity. My goal was to finish this by the end of summer, which I did. The second edition will be a great improvement! (It is not yet available.)

2) My second book, Starting the Colt, is in the works and is slated for release this coming spring! I recently finished editing and proof-reading the "page layout" version, in which the pages on my screen actually look like book pages--kind of exciting to get that visual of the finished product. I was amazed, in my editing, at how many things jumped out at me that needed fixed, clarified, or just improved. There was much less editing needed than in The Orange Slipknot, hopefully because I learned so much about writing from that experience that I did a better job in my initial writing of this one. But my publisher will now do further editing before creating the galleys, so I guess that remains to be seen.

Now that those two biggies are behind me, I have two more biggies to tackle. One involves marketing: Every year I contact all the Nevada fourth grade teachers for whom I can find email addresses (a very time-consuming project) to make them aware of The Orange Slipknot-plus-Curriculum Unit as a great social studies tool. The other involves writing: Now that I'm up to speed on the Common Core Curriculum, I need to craft a CU for Starting the Colt. This should take me much less time and work than the first one did.

One of the purposes of this blog has been to demonstrate what is involved in being a writer. First you write and self-edit the manuscript. Then you must market and sell the manuscript; however, I managed to skip this step with my second book, because my original publisher, Raven Publishing, was interested in my sequel. There is much involved in the publishing process--editing, proof-reading, galleys (preliminary unfinished copies), artwork and cover design, deadlines. Then you market and sell the book, which includes flyers, phone calls, emails, presentations, etc. And yes, blogging. Since I procrastinated so badly on my blogging, I am making up for it by posting twice in one day!

Oh yes, and don't forget websites--finding a host and learning your way around their technology, creating and updating your website, then repairing the things you screw up...which I was just reminded of as I tried to post this. In posting my earlier entry today and updating the link on my "janyoungauthor.com" home page, I found I had accidentally wiped out my entire home page. Instead I had somehow uploaded the wrong home page: the one from "jackyoungclinics.com"! I will admit to a few moments of panic as I tried unsuccessfully to get the right page to come up, until I finally figured out what had happened, and got everything back to normal. Sometimes I love playing with websites, but when things don't go right, well...let's just say the problem is not always fixed this easily!

The boxes of books finally arrived! Just in the nick of time for me to get the prepaid autographed copies out in the mail. One last glitch almost cost an extra day--UPS had recorded my address wrong, and the poor UPS lady spent 45 minutes going up and down my road, looking for that non-existent number, and going door-to-door trying to locate me. I thanked her profusely and offered her a tip for her efforts but she refused it.

I forced myself to wait to open the boxes until my husband got home so we could share the big moment. He took pictures of me and my boxes and books spread all over the couch, which I immediately emailed to family and close friends. Holding my book in my hands was an absolutely wonderful feeling.

What a whirlwind of activity the last few weeks have been! I think I went to the post office about 8 days in a row with book orders. Getting them out just in time for Christmas resulted in many local sales, including several stores that carried them. Hearing great comments on the book prompted me to add a "Readers Say…" page to my website. To my surprise, I found that many adults loved the book too, so I guess it's not just for kids. I sent my first press release to our local newspaper and a week later my article appeared.

By Christmas day my company was gone and I was free to work on book projects--next was more press releases. Thanks to the internet, I was able to easily find email links to newspapers in many cities. I began with Nevada, then neighboring states in the Great Basin area. I tweaked the headline and a few sentences to hopefully make it eye-catching and relevant to other locations. I also researched and worked on some other promotional ideas.

I got several good days of work in on the sequel to The Orange Slipknot. (One reader already asked when the next book would be out!) Mostly I needed to reread and rework material I had written previously, but as often happens when writing, I had a couple of serendipity moments where new ideas popped into my head. I think I may be about halfway done with it now. I would like to think that perhaps that means I could be done by the time school is out, but who knows. I am so thankful for my two-week Christmas break. It has truly been a working vacation though.

The illustrations are completed and the final editing and proof-reading are in progress. The next step is printing. The Orange Slipknot will be out by Christmas!

As the publication date looms closer, both the publisher and I have started marketing the book. This involves contacting potential buyers as well as making updates to both our websites to facilitate ordering.

Many authors or would-be authors do not realize that writing books requires the author to do a certain amount of publicity and marketing. Even if a large publishing house with a marketing department is handling your book, you need to be as involved as possible, if you want to sell a lot of books.

Writing is only half of being an author. Once you have finished your manuscript, you need to be knowledgeable about how to market your book to publishers. The course I took from the Institute for Children's Literature taught both writing and marketing. Many aspiring authors I have talked to have no idea what to do once they finish their manuscript. There are many books and websites that explain how to find publishers and how to contact them. If you fail to do your homework, randomly select publishers, and do not package your submission in the required manner, you stand very little chance of your manuscript even being looked at, much less published.

Once you have sold your book, you need to help market your book to the public. I have been collecting information on this subject for years and have a file folder of clippings from writers' newsletters and articles. At one point I considered self-publishing through POD (print-on-demand); the author pays anywhere from several hundred to several thousand dollars, and publishes without the benefit of the discriminating eye of an editor. There are many such publishers available, and as I researched them, I found that by using them, I would be 100% responsible for publicity and marketing. To prepare myself for that possibility, I began looking for even more information about how to do that. I learned that even a traditionally-published book will benefit from author involvement in the marketing process.

Many writers hope to become famous; I don't. Being a rather quiet, private type of person, I admit I dread the idea of publicizing myself. But I have also learned over the years that I can do many things I didn't think I could do, or even things I don't want to do. Making a website for my book was the first step, which I already knew how to do and which didn't involve face-to-face publicity. Then I designed and printed out bookmarks to give people I talk to. I found a graphic for the top, used some of the text I already had on my webpage, and printed it on orange paper. I designed some flyers which I posted around town on bulletin boards. These projects were time-consuming, but not scary.

I also did a few book talks at the school where I work. I have collected ideas for book talks to schools and to writers' groups ever since I started writing this book, so it wasn't hard to come up with a book talk format. Getting positive feedback from the kids and teachers was encouraging. It was fun to dress up in cowboy hat, chaps, boots, spurs, and wildrag, display some cowboy tack, and talk about cowboys, as well as read from my book and present some writing exercises. This wasn't scary either, but did make me a little nervous. I used to be extremely shy but over the years, through many opportunities, have developed the ability to speak in front of groups. I hope to be able to do some book talks, but since I work five days a week, I'm not sure if or how that might work out.

Book signings and media interviews are the kinds of things I dread. Instead, I prefer collecting business cards from vendors at horse activities who are interested in carrying my book, or searching the web for contact information for schools and homeschoolers. I will gladly drop by stores and gift shops, locally or wherever I happen to travel, or call librarians, to see if they might like to carry my book. I am glad that my publisher already has an established clientele that is interested in her books. I am glad she knows about marketing and distribution. I'm glad I did not choose to self-publish, taking on the financial risk and the huge burden of selling my book.

Why a blog?

This blog will be the story of how my middle-grade novel, "The Orange Slipknot," is published, and what I as an author am working on.

I am home for the summer, since I work in a school. My main summer writing project is to finish the Curriculum Unit for the book. But the last few days, I have been spending several hours a day creating my author website and letting people know about it. I have already created two other websites (Jack Young Clinics and Jan's Bible Notes), so this part was not new to me. But I have had to spend alot of time learning my way around my new web hosting service, LunarPages. I even had to call Customer Support a couple of times.

It was VERY exciting when I finally clicked on my website and saw it appear on the Internet, for everyone to see! Every few hours I think of some little thing to add or change, so I fiddle with it and tweak it often. This past year, I have visited many children's author websites to get ideas about what I want on my site.

I can't wait to add more pages, but I must also spend time working on the lit unit. I have been working on a possible sequel to "The Orange Slipknot" this past year, and hope I can fit that back in later this summer. Some authors write all day, every day--I don't. I have a job and many other activities--piano students, housework, yardwork, special summer projects, grandchildren, and horses. I am just as busy now as I was during the school year!

I hope you enjoy reading about the progression of events as a children's book is published, and how one author goes about her writing.